Who Do You Think You Are?

Posted on Posted in Branding, Personal growth, Professional Development, success

It was brought to my attention that people think I’m sarcastic.  As if I needed to be told that in the first place.  I am many things to many people, and I am different things to different people.  Chances are, I’m sarcastic in every instance.  What I know I am, after all is said and done, is very self-aware.

I know that I’m sarcastic.  For me, it’s a form of humor.  Humor, for me, is a defense mechanism.  Physically, I could never hurt you (I say that both in terms of strength, and in terms of want.  Well…maybe some of you).  The bottom line here is that my humor…my sarcasm…my rapier wit…are all part of who I think I am.  They’re part of my personal brand.

I actually tried to dial it down a while back.  That was the hardest hour of my life.  Okay…it truth, I did make a multi-day effort to amend or adjust.  If you haven’t realized it by now, I failed.  The fact of the matter is that I had people questioning me about the change…actually worried that something was wrong with me (well, there is, but that’s besides the point).  Love me, love my words.  They’re my brand.

What’s yours?  What do people think when they think of you?  I recently read an article by Obinna Ekezie, who is the CEO of an African travel company, about personal and business branding.  He wrote of five things we could all be doing to help work on, create, and improve our brands.  Some of these steps seem so obvious, and yet…are we actually following them?

Tell me: who do you think you are?

Be thankful I remembered this song by Elvis Costello and The Brodsky Quartet.  You would have otherwise been subjected to a song of the same name by Bo Donaldson and the Heywoods.



Mike Schenker, MAS
Mike Schenker, MAS, is an award-winning promotional products industry professional and All That at Mike Schenker, Consulting. He’s been a distributor and a supplier, and has a view of our industry which can best be described as “unique”.  He takes the promotional products business very seriously, but not himself, and his reflections on all things imprinted can be found in his monthly column for PromoCorner.  He is one of the admins of the popular Promotional Products Professionals group on Facebook, a two-time candidate for the PPAI Board of Directors (but he’s not bitter), a member of the SAAGNY Hall of Fame, and the recipient of the 2014 PPAI Distinguished Service Award.
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